Building for Simplicity

Simplicity is hard. It's much easier to add than to subtract, to include than to exclude. Every feature has a champion; restraint has none.

But we've chosen restraint as our competitive advantage.

The Kanso Principle

Our company is named after kanso (簡素), a Zen aesthetic principle. It means the elimination of clutter and ornamentation — revealing the essential nature of what remains.

This isn't minimalism for its own sake. It's a rigorous methodology for deciding what matters.

How We Apply It

When building a new app, we ask:

1. What's the core job to be done? Not features, not capabilities — the actual outcome users need.

1. What's the minimum path to that outcome? Strip away everything that doesn't serve the core job.

1. What would we subtract next? Even after launch, we look for what can go.

The Courage to Remove

The hardest part isn't identifying what's unnecessary — it's having the courage to remove it.

Every feature has users. Removing features upsets people. The easy path is to leave everything in and let bloat accumulate.

We've chosen the hard path. We'll disappoint users who want features we've decided against. That disappointment is the price of focus.

What You Get

When you use a KansoCX app, you're using a tool that's been ruthlessly edited. Everything you see is there for a reason. Nothing is arbitrary.

This means faster learning curves, clearer interfaces, and tools that stay out of your way.

It means you can focus on your customers instead of your software.

That's the point.