The Case for Essential CX Tools

The software industry has a feature addiction. Every release brings new capabilities, new toggles, new complexity. We've accepted this as progress.

But in customer experience, complexity is the enemy. Every unnecessary feature is cognitive load for your agents. Every unused toggle is a decision unmade. Every additional capability is time spent learning instead of helping.

The Cost of Complexity

When we audit support teams, we consistently find:

• 30-40% of features in their tools are never used
• Onboarding time increases exponentially with feature count
• Ticket handling time correlates with interface complexity

The tools meant to help are actively slowing teams down.

A Different Approach

We build tools differently. Each app starts with a single question: what's the one problem this solves?

Not "what problems could this solve?" Not "what would be nice to have?" The one essential thing.

Then we subtract. If a feature doesn't serve that core purpose, it doesn't ship. If a setting adds confusion without proportional value, it goes.

The Result

Our apps have fewer features than competitors. That's the point.

Fewer features means:

• Faster onboarding (minutes, not days)
• Lower cognitive load (focus on customers, not software)
• Better reliability (less code, fewer bugs)
• Easier support (we know our products deeply)

Try It

Install one of our apps. Notice what's not there. That absence is intentional — it's the space for you to do your actual work.

Essential tools. Nothing more.