The State of Zendesk Marketplace Apps

The Zendesk Marketplace has thousands of apps. Most teams use fewer than five. What's going on?

The Discovery Problem

Finding the right app is harder than it should be. Search is basic. Categories are broad. Reviews are sparse and often outdated.

Most teams find apps through word of mouth, consultants, or Zendesk's own recommendations. The long tail of the marketplace goes undiscovered.

The Quality Spectrum

Marketplace apps range from polished to abandoned. There's no quality bar for listing, so buyers beware.

Warning signs:

• No recent updates
• Sparse documentation
• No visible support channel
• Screenshots that don't match current Zendesk UI

The Pricing Puzzle

Pricing models vary wildly. Per-agent, per-account, usage-based, freemium, one-time purchase — every model is represented.

This makes comparison shopping nearly impossible. Is $10/agent/month expensive? Depends on what you're comparing to.

Where We Fit

We build apps that:

1. Solve real problems — validated with actual support teams
2. Stay focused — one job done well, not ten jobs done poorly
3. Maintain actively — regular updates, responsive support
4. Price fairly — transparent models, no surprises

We're not trying to be the biggest app developer. We're trying to be the most trusted.

Our Recommendations

When evaluating any marketplace app:

• Check update history. Active development matters.
• Read recent reviews. Older reviews may not reflect current state.
• Test the free trial. Every app should have one.
• Contact support. Response time tells you a lot.

The right apps transform your workflow. The wrong ones add friction. Choose carefully.