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Waitlist Open
CallRota answers your phone with a natural British voice, checks your ServiceM8 diary, and books jobs while you're under a boiler. No voicemail. No call centre. No missed work.
Built for UK trades · 200 founding member spots · No card required
Join the WaitlistIt's 2pm on a Tuesday. You're elbow-deep in a first-fix, phone's in the van. It rings four times. Voicemail picks up.
They don't leave a message. 80% of callers don't.
They call the next plumber on Google. That plumber answers. That plumber gets a £400 job.
This happens 5 to 15 times a week for the average UK trade business. Over a year, that's somewhere between £10,000 and £15,000 in work that went to someone who simply picked up the phone.
CallRota is an AI receptionist built specifically for UK trade businesses that use ServiceM8. When a customer calls, CallRota picks up with a natural British voice. Not a robot. Not a script reader in a warehouse.
Greets the caller by name if they're an existing customer in ServiceM8. Asks the right questions. Filters out the spam and the time-wasters.
Not a generic "someone will call you back." It looks at your live ServiceM8 calendar and offers real availability.
The caller hangs up with a confirmed booking. The job appears in your ServiceM8 queue. You get an SMS summary.
Burst pipe? Water through the ceiling? CallRota can transfer the call to you immediately or send your emergency callout terms.
Customer calls while you're mid-job? CallRota takes details, pings you, and when you reply via text, it phones the customer back and confirms.
No app to check. No portal to log into. It works around how you already work.
Your existing business number. No new number to advertise. CallRota picks up in under two rings with your business greeting.
Takes details. Checks your ServiceM8 diary. Books the job, triages the emergency, filters the spam, or takes a message.
Job booked? You get a summary. Decision needed? You reply to a text. Missed something? CallRota already handled it.
Setup takes less than 15 minutes. We port nothing, break nothing, and change nothing about your existing number.
The first 200 businesses to join the waitlist lock in these prices permanently — even when we raise them after launch.
Launch price. Will increase to £129/mo.
100 minutes included
For sole traders who want every call answered properly.
Launch price. Will increase to £249/mo.
200 minutes included
Calls answered AND jobs booked — without lifting a finger.
Launch price. Will increase to £399/mo.
400 minutes included
Smart call routing across the crew.
All plans include a 14-day free trial. No contract. Cancel anytime.
No. CallRota uses a natural British voice — not the American robot voice you're imagining. Callers won't know it's AI.
CallRota only picks up if you don't. It's your safety net, not your replacement. If you answer, it never rings.
Setup takes under 15 minutes. You connect your ServiceM8 account and tell us your business hours. After that, it's all texts — no app, no dashboard.
Your regulars get recognised by phone number and greeted by name. Most regulars prefer getting an answer to getting voicemail.
The average call is 2–3 minutes. That's 30–50 calls a month on Essentials. For a sole trader, that covers most missed calls.
CallRota detects urgency — keywords like "flooding," "no heating," "smell gas." It can transfer the call to you immediately and send an SMS blast.
Every plan starts with a 14-day free trial. If it's not for you, cancel before the trial ends and you pay nothing.
200 founding member spots. Launch pricing locked in for life. One email address. That's all we need.
Claim My SpotNo card. No commitment. No spam. Just early access and a price that won't go up.